Cycle Response Units Debuts at Land Rover Burghley Horse Trials 2011
As part of Land Rover’s three year global initiative of ‘Reaching Vulnerable People Around the World’, the first pair of cycle response units (CRUs) were rolled out this weekend at the Burghley Horse Trials.
This month will see the bikes rolled out right across the UK, as part of a vital new nationwide fleet of 26 cycles for the British Red Cross. They will help strengthen the ability of the Red Cross to respond to emergencies and people in need of assistance. The bikes have been custom built with 2×2, Land Rover’s bicycle manufacturer and will be fully equipped to save lives.
Each CRU is fully equipped with a defibrillator, advanced first aid kit and resuscitation equipment, enabling first-aiders to respond to incidents swiftly.
The collaboration between Land Rover UK and the British Red Cross is part of the major global partnership between Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC), announced in August 2010. It involves Land Rover supporting National Red Cross Societies in 15 countries, with each country adopting a priority programme.