Land Rover at the Aviva Premiership Final
The Aviva Premiership Rugby Final on Saturday 26th May saw Land Rover out in force as the Official Vehicle of Premiership Rugby. The Final was contested between table-topping Harlequins and Leicester Tigers, in what proved to be a pulsating match, which was closely-fought to the very end with Harlequins triumphing 30-23.
At the Final, the entire South car park of Twickenham stadium, home of England Rugby, was converted into a Land Rover zone. This area comprised of a host of activities to keep fans entertained on the day in the build-up to the eagerly-anticipated Final. There was the mini-terrapod, which allowed people to experience first-hand the off-roading capabilities of a range of Land Rover vehicles, as well as a Range Rover Evoque and Range Rover Sport on display. Perhaps the most exciting activity was Land Rover providing fans with the unique opportunity to have their photo taken and see their faces imposed on to their favourite Premiership Rugby players. Fans who participated were then provided with pictures where they were busting through tackles and scoring tries in their team’s colours.
Land Rover’s presence at the Aviva Premiership Rugby Final was not just in the South car park but also inside of the stadium, where each of the Land Rover Premiership Rugby Cup Champions were in attendance, to enjoy their prize as a result of being crowned Regional Champions. The Land Rover Premiership Rugby Cup is a grassroots initiative which sees U11 and U12 rugby teams compete in a nationwide series of grassroots festivals run in conjunction with each of the Premiership Rugby club’s Community Departments. The winners from these festivals were invited to the Final where they had the chance to have their picture taken on the famous Twickenham turf. The highlight of the day for the young rugby stars was the ‘Parade of Champions’ at half-time as recognition of their success. The ecstatic players were presented to a capacity crowd at Twickenham and as they paraded around the excitement was clear to see and it will certainly be a moment they will remember for a long time. As one player noted, “I can’t believe I went to Twickenham Stadium and got to go on the pitch at half time of the Aviva Premiership Rugby Final. It was really exciting to walk out there in front of so many people, it was an amazing atmosphere and I now really want to play there when I’m older. I’m so pleased we won the Land Rover Premiership Rugby Cup.”