Land Rover Lion Kick Starts the Pride of Cape Town with Queen’s Brian May
Last month, Granger Bay in Cape Town was graced by two very famous faces – those of Queen guitar-legend Brian May and acclaimed singer Kerry Ellis. As part of a collaboration between Land Rover and our Global Conservation Partner Born Free, these two celebrated musicians kick started the spectacular launch of Pride of Cape Town.
The real stars of the launch though, were the selection of colourful, life-sized lion sculptures that will be ‘prowling’ South Africa’s popular V & A Waterfront, in aid of Born Free Foundation. This pride of creative lions, each sponsored by individuals and companies and uniquely decorated by artists, will be released on the streets of Cape Town in March 2013. This will then be followed by an auction in May of the same year, with the proceeds supporting the international wildlife charity. The lion in the image below was designed and customised by Land Rover.
Pride of Cape Town aims to raise money for Born Free’s work to protect and conserve lions in the wild. Lion numbers have dramatically dropped due to persecution, loss of habitat and unsustainable trophy-hunting. Their position has never been more perilous and there may be as few as 25,000 left across the entire continent.
If you’d like to support this initiative, have a read of Brian May’s message below:
“You can help too – via the People’s Lion – you can sponsor this special lion with as little or as much as you’d like and you can donate directly at www.bornfree.org.uk. In return, your name will be painted on the People’s Lion and along with the rest of the pride, the People’s Lion will be auctioned off in May 2013 in Cape Town, to raise vital funds for helping to save African wildlife. It could well be the most expensive lion ever!”
Our relationship with Born Free stretches back to the 1966 film when Land Rovers were used in the original and classic ‘Born Free’. In the present day, we support a wide range of Born Free projects stretching from Kenya to Ethiopia, Sri Lanka to South Africa, as well as within the UK, where both organisations are headquartered.
In the words of Mark Cameron, Global Brand Extension Director for Land Rover, “The renowned capability of Land Rover vehicles is an important enabler to the fantastic wildlife conservation work undertaken by the Born Free Foundation.”
Visit www.bornfree.org.uk to sponsor the People’s Lion and pledge your support.
