The Land Rover and Range Rover Weekly 24
In this week’s round-up of all things Land Rover and Range Rover, the 300,000th Freelander 2 rolls off the production line, more honours for the Range Rover Evoque and an edible survival guide.
Earlier this month, we reached an important milestone as we celebrated the 300,000th Freelander 2 rolling off the assembly line. This milestone vehicle is a 2.2 litre Diesel in Barolo Black and was bought by a customer in Brazil. Richard Else, Halewood Operations Director, congratulated the team for reaching this superb milestone and sustaining the highest quality standards on the Freelander 2. The Freelander was our biggest selling model last year, retailing around 52,000 units globally.
Meanwhile, the Range Rover Evoque continues to add further awards to its growing trophy cabinet. Most recently, this iconic model was named as Best Crossover and overall Car of the Year 2012 by Diesel Car Magazine. In the same awards, the Discovery 4 claimed the ‘Best 4×4 Award’ for the third successive year, being described by the magazine as “everything you could possibly want in a car”.
We’ve come a long way since the first Land Rover rolled off the assembly line in 1948 and all owners have their own story. For the 64th Birthday of Land Rover at the end of April, our USA counterparts celebrated by producing a very special online magazine featuring no less than 64 reasons to love Land Rover. You can explore this digital magazine here. Given the chance, what would you add to the list?
From reasons to love Land Rover to tips for survival, our friends in Dubai have produced an edible Survival Guide (see below). Yes, you heard us. Edible. While Land Rover vehicles can take on any obstacles in the desert, the guide serves to prepare the owners themselves for scorching temperatures and deadly animals, explaining the basics for staying alive in the Arabian Desert. As an extra precaution, the book was made out of edible ink and paper so that the owner could EAT the book in a case of emergency. The book itself has a nutritional value close to that of a cheeseburger. The book was sent out to 5,000 existing customers, given away as a supplement to the cars’ manual and made freely available in local sports shops.
We’ll end this week’s round-up edition with a great photo sent to us by Steven Manicom, which features his beloved 2002 Discovery 2 Td5 on the Seweweekspoort Pass in the Karoo, South Africa. Thanks to Steven for sending us this picture. Remember, if you have any Land Rover stories or photos you’d like us to feature, e-mail them to uk.landrover [at] gmail.com.