DC100: Humanitarian & Conservation Partners Get Excited About the Defender Concepts
Following the reveal of the Land Rover DC100 concept vehicles yesterday, our humanitarian and conservation partners have shared their excitement about the future of the Land Rover Defender.
Today, we can proudly announce that we’ve received tremendous support from partners such as the International Federation of Red Cross and Red Crescent Societies and Biosphere Expeditions.
Land Rover DC100 and DC100 Sport capture the flexibility, adaptability and configurability that have always been key attributes of Land Rover and continue in today’s Defender.
DC100 demonstrates the future of Land Rover capability and versatility; DC100 Sport is an active expression of freedom and leisure.
Both concepts are based on the same lightweight platform. They feature sustainable hi-tech materials and the very latest technology to optimise fuel and operational efficiency at all times, in all modes and in all driving conditions.
Humanitarian Partners
Used by the International Federation of Red Cross and Red Crescent Societies (IFRC) in its humanitarian work across the globe, Land Rover’s technical capabilities are one of the organisation’s vital assets to get rescue and aid where it is needed as swiftly as possible.
Goli Ameri, Under -Secretary General for Humanitarian Values and Diplomacy, IFRC said today:
“The Red Cross is the largest humanitarian network in the world responding to emergencies and development challenges across the globe. It is vital that we reach people affected within hours of these emergencies providing them with life saving assistance and relief.
We are often faced with difficult and hard to reach environments which we need to navigate in order to reach the most vulnerable. We look forward to working with Land Rover to help us meet the rigorous requirements for frontline humanitarian work.”
Sir Ranulph Fiennes
World-renowned explorer Sir Ranulph Fiennes has used Land Rover vehicles, from the original 1948 model to the current Defender, in his extraordinary expeditions. Speaking about the two concepts revealed at Frankfurt, he said: “I rely on Land Rover vehicles to get to – and most importantly return from – the places to which I travel in some of the world’s most inaccessible places.
“Land Rover’s commitment to a new Defender is welcome news indeed, made more so by the extraordinary levels of practical and helpful technology the concept versions demonstrate. These will be of enormous value to all explorers and adventurers wherever they wish to go.”
Our Planet
Land Rover’s ‘Our Planet’ programme emphasises the longstanding relationship that the company has forged with the natural world. A Land Rover has become an essential piece of equipment for anyone who operates in the most remote corners of the globe; explorers, conservationists, environmentalists, humanitarians and scientists.
Support of conservation projects includes partnership with the Born Free Foundation, Biosphere Expeditions, China Exploration & Research Society (CERS), Earthwatch Institute and the Royal Geographical Society.
Biosphere Expeditions
Kathy Gill, Director of Biosphere Expeditions, said: “Land Rover Defenders are crucial to the running of our expeditions. They enable us to run expeditions to some of the most remote and inaccessible places on the planet, reducing our running and expedition costs by providing the ultimate expedition vehicle and sponsorship. Knowing that we have reliable and effective vehicles means that we are able to support scientists and conservation efforts all over the globe.”
For more information on the Land Rover DC100 or to register your interest to join our research programme, you can visit the Land Rover DC100 page on our website.
