InStyle’s 10th Anniversary: ‘Film InStyle’ première in association with Land Rover
On Tuesday night, for one night only, the luxurious Soho Sanctum Hotel in London was transformed into Hotel InStyle as InStyle Magazine celebrated their tenth Anniversary with the premiere of ‘Film InStyle’ in association with Land Rover and sponsored by Range Rover Evoque.
Celebrity guests and top fashion designers were in attendance as the fashion and beauty bible premiered seven short films on the topic of style by some of the world’s most elite designers, including Christian Louboutin, Diane Von Furstenberg, House of Holland, Mulberry, Paul Smith, Roberto Cavalli and Zac Posen. The films premiered were highly unique and each conveyed their own interpretation of style, ranging from the exuberant to the dreamy and scripted drama to dance.
For such a stylish event, arriving at the black carpet in a stylish vehicle is a must. As such, we made sure that VIP guests were chauffeured to the exclusive London premiere in a fleet of Range Rovers. Film star Gillian Anderson, singer Diana Vickers and Pixie Geldof were amongst those seen emerging from our vehicles. Two Range Rover Evoques, the newest vehicle in the Range Rover line, could also be seen outside ‘Hotel InStyle’ balanced on two blocks to demonstrate their off-road capability.
Once in the hotel, guests and celebrities alike enjoyed bespoke cocktails made from Tanqueray Gin and Disaronno, including ‘The Evoque’ and ‘Film InStyle’. Guests were then entertained at the party by two special performances from singer Dionne Bromfield.
Each designer has also produced a limited-edition December cover for InStyle’s subscribers. The seven limited-edition covers include a stylish augmented reality surprise from Henry Holland and an iconic confetti heart print from Diane von Furstenberg. Non-subscribers will also able to purchase the limited-edition covers by telephone, while an eighth bespoke Range Rover Evoque cover will front copies available at the premiere.
For more on the Film InStyle event, read Catwalk Queen‘s coverage of the event.